It’s not difficult to imagine Serowe in the 1960s – a bustling village steeped in history yet on the brink of change and ready to embrace anything new. Picture the show grounds – dust raised by impatient cattle in their prime, a donkey cart steering off the tracks to make way for a Chevrolet while prospective buyers from near and far discussed the day’s market price. Further along the main road, Swaneng Hill School and the brigades movement were conceptualised while Dennis Service Station – established in the 1940’s – ensured villagers were kept abreast of the modern motor industry and GB Watson General Dealers provided sustenance for all other needs. The perfect setting and appropriate timing, it seems, for the emergence of a hotel. Enter Jack Chase – flamboyant, fun-loving ex-RAF pilot, entrepreneur and hotelier.


Well known throughout the country for zipping around in his aeroplane, Chase’s popularity stakes had soared with the opening of ‘Chase-Me-Inn’, his first hotel in Mahalapye. Following on this initial success, he welcomed his first patrons to the Serowe Hotel in the mid 1960s and it wasn’t long before the simple, yet contemporary cocktail bar became the villagers favoured watering hole. Forty years down the line, and with a couple of changes in ownership, the Serowe Hotel has blossomed under the guise of quaint ‘Country Inn’ – a motif which is instantly recognisable, immediately felt and continued throughout the establishment. With this kind of transformation it wasn’t long before the Serowe Hotel reprised its status as the favoured watering hole for villagers and visitors alike. Over the last few years the new-look ‘Country Inn’ has proceeded to excel in its provision of comfort, tranquillity and a home-away-from-home yet professional ambience.


In addition the hotel has established itself as the perfect platform from which guests can explore and experience the historical village of Serowe and its surrounds – offering with pride, outings to the renowned Khama III museum; a walking tour of the culturally enriching Kgotla and royal grave sites as well as excursions to the Khama Rhino Sanctuary and beyond. The hotel’s newly appointed en-suite rooms are spacious and feature air conditioning and television while family suites are also available. The state of the art conference centres are always abuzz and the park-like gardens and swimming pool area make for a popular wedding venue. Family functions and parties of any size are also catered for. Guests can order from the extensive a la carte menu and choose to dine either in a formal setting or al fresco, in the thatched bar adjacent to the swimming pool and kiddies pool area. The restaurant boasts the hottest, busiest pizza oven, the cocktail bar and lounge is definitely the best place to socialise and swap stories while the thatched pool-side bar, broadcasting all major sporting events, is never a dull place to be. With its blend of old world charm and modern convenience the Serowe Hotel ‘Country Inn’ is still adding value to one of the country’s most historical villages and ensuring that this rich heritage is accessible to everyone.